ABOUT US
Our Story
We’re siblings who stumbled into the world of global trade while trying to buy a sofa. Sounds random, but stick with us.
While working on a project, we tried sourcing some furniture and quickly ran into a maze of middlemen, inflated prices, and absolutely no transparency. Everyone seemed to take a cut, yet no one added value. That’s when we realized: if it’s this messy for us, how are small Indian brands supposed to scale globally?
So, we built Setu Store, a platform that makes international trade simple, direct, and actually helpful.
Our Mission
We're committed to delivering powerful, intuitive e-commerce solutions that help businesses of all sizes thrive online.
- ✓ Cutting-edge technology that stays ahead of market trends
- ✓ Customizable solutions tailored to your business needs
- ✓ 24/7 support from our team of e-commerce experts
About The Founders
Harsh Singh Chauhan
Harsh studied Mathematics at IIT Bombay and started his career in finance and analytics. He previously worked at a startup, where he helped design internal systems and improve operational workflows. At Setu, he oversees product development and growth.
Sagar Singh Chauhan
Sagar Chauhan majored in Economics and co-founded a fast-growing technology services company, where he led operations and business development. At Setu, he leads strategy, oversees finance, and ensures regulatory compliance.
Our Core Values
We measure our success by our customers' success. Every decision we make is evaluated through the lens of how it will benefit our customers and their end-users.
We believe the best ideas emerge when diverse perspectives come together. Our team and our customers collaborate to drive innovation.
We uphold the highest ethical standards in all our interactions with customers, partners, and each other. Honesty and transparency guide our processes.
We're building for the long term, balancing rapid innovation with responsible development that creates lasting value for all stakeholders.
